Turning complex product challenges into clear, scalable UX decisions.From research & data to prioritization and delivery.
How might we design a top-up experience that reduces uncertainty while leaving the user feeling in control?
¥3,000 → ¥10,000 per top-up, twice weekly → twice monthly. A concept, not shipped work.
How might we modernize a legacy news site to improve usability and engagement through clearer content structure and immersive reading flows?
Eight of the eleven concepts ranked in participants' top five. Two went into initial development.
How can we empower SME insurers to efficiently create user-friendly product pages in their journey toward digital transformation?
Page production projected to fall from three months to about one, at roughly half the engineering and QA effort.
How might we improve the UX for SME insurers by simplifying and digitizing core workflows?
A shared UI language across five modules — consistent states, reusable patterns, fewer input errors in calculation-sensitive work.
How might we accelerate the future, when thousands of riders, smart systems, and city-wide energy hubs already move as one?
An investor-facing motion piece delivered in two weeks, from storyboard interpretation to final cut.
How can we design this experience for faster human–device interactions, with key info at a glance and fewer steps to act?
Shipped with third-party notification support, eight holiday themes and three companion apps, and won a 2015 Red Dot and an iF Design Award.
How might we evolve a glanceable cover-screen experience to deliver clearer, more informative feedback without adding complexity?
Shipped and patented (TW D182760), with an International Design Awards 2017 Silver — and a palette chosen by wavelength, because the cover is deliberately blurry.
How might we craft a distinct and seamless user experience that embodies HTC’s brand values?
Four years of shipped generations — lock screens, BlinkFeed, the home-level guideline, and motion treated as a way to verify and improve the experience rather than decorate it.
How might we help users effortlessly keep their phones running smoothly without intrusive ads or complicated settings?
Launched with the HTC 10 in 2016 — 4.5 stars and over a million downloads, without hijacking the experience with ads; the whole UI animates in code, not video.
How might we reshape HTC’s brand image through bold, unified ideas?
Several flagship launches from the U Ultra onward moved the brand on from its earlier image, carrying one new campaign language across web, film, print and events.
